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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators and London's Natural History Museum will launch a temporary store featuring special items. Fans can look forward to products like plush toys, art prints, and writing supplies all drawing from the institution's theme. For collectors, however, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. The store will operate from the physical location to its web counterpart between late January and mid-April.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with stunning artwork depicting creatures in their wild environments. It's essentially is what an in-world scientist might publish once adventurers submit their data, alternatively what Charles Darwin could have sketched if the famous islands teemed with flying-types rather than birds. A key appeal stems from the book's scholarly treatment, presenting Pokémon as a legitimate scientific inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Promo Card Stand Out

The company regularly to issue special edition cards celebrating big events or crossover partnerships. A lot of these promotional cards often feature the famous mouse Pokémon who serves as the franchise mascot. The factor setting this new promotion apart is its unusually large dimensions. While exact measurements have not been immediately shared, availability will certainly be strictly limited, and fans limited to only a single card per purchase.

Curbing Reseller Activity

Per an official statement, some of the pop-up items will also be sold beyond the museum walls. But, a wider release will only be specific stores within the UK. Importantly, fans cannot purchase the card through the online Pokémon Center. While reseller interest is inevitable, it appears they will have a difficult time hoarding mass quantities on this occasion. For those unable to attend, consider the upcoming fossil-themed display headed to the Windy City later this year.

"Every penny from purchases made in the Museum shop and its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," the statement notes.